6 Effective Ways To Drive Revenue Through Strategic Patient Engagement
Every patient population is different and diverse. Where, when and how people participate in their healthcare varies by location, culture, age, and many other factors. Healthcare providers treat a wide variety of patients within a single community and care environment. Some patients are active, dynamic participants in their health. They regularly schedule routine and preventative care and will diligently follow treatment plans. Others do not.
How do you reach unreachable patients? Here are some of the strategies we’ve found that help healthcare providers upsurge patient engagement (and boost revenue).
- Leverage your data to identify the patients affecting your bottom line. Patients that defer care hinder your bottom line. Use your data to find and identify the new, unseen or habitual “no-show” patients in your patient population and put your focus on this group. You can leverage your ongoing data to see what tactics are working and help you make choices.
- Don’t neglect HEDIS incentives and UDS improvement awards. HEDIS incentives and UDS improvement awards make a great cash reserve in times of uncertainty. Don’t leave this money on the table! Be strategic — if one HEDIS measure is two stars, and another is 3.5, target the 3.5 star measure. Once you harvest the “lowest hanging fruit,” circle back and work on the more challenging measures.
- Improve your PPS rate by educating your patient population about incentivized care initiatives. Cervical cancer screenings, colorectal cancer screenings, immunizations for kids under two and other care initiatives can impact revenue. Develop a strategy that supplements your internal team’s outreach efforts to empower greater reach and bandwidth for target patient populations.
- Use Two-Way Appointment Confirmations and Reminders. Text and email appointment reminders are common in healthcare. Go a step further and offer patients the chance to confirm or request a reschedule within your email and text reminders. Knowing who isn’t going to show up lowers no-show rates, opens more spots for illness visits and empowers your outreach team to proactively follow up and reschedule those patients.
- Use outreach platforms to educate patients about the appropriate venue for care. This is especially important for FQHCs who are taking on risk. Unnecessary visits to the E.R. cost resources, money, and lower incentive payments Lowering these expensive visits is often simpler than we think. Taking time to educate patients (in their language, where they are, and in a non-invasive way such as text message) can do the work for you.
- Don’t forget about culture. The beliefs and expectations patients bring into the exam room are largely come from their cultural community. Learn about your patients’ culture (or work with a vendor who has cultural expertise) to increase your understanding of what your patients expect and how to reach them in a way that works for them.
At ConsejoSano, we’re more than a tech company. We believe in the balance of strategy, technology, and the human touch to reach patients in a way that works for them. To learn more about how we can help you improve revenue and patient outcomes, contact us.