ConsejoSano CEO Abner Mason at South by Southwest (SXSW)
Abner Mason participated in the Health & MedTech Conference at South by Southwest (SXSW) on Monday, March 11. The Health & MedTech portion of the event focused on new technologies and approaches that are being applied to health, medicine, and well-being. The “Health ‘Techuity’ in Cardiovascular Care” panel, in which Abner was involved, focused on cardiovascular mortality rates based on race, gender, and zip code. Panelists also discussed how they were closing the gap by using data, scalable tech solutions, and community health adoption strategies.
As a panelist, Abner explained how ConsejoSano uses innovation and technology to address health equity issues. Abner explained how little text messaging is used in the health industry. Abner said, “Most health plans are not text messaging because of an old law… We need to change that quickly.” ConsejoSano is changing that by using multichannel messaging, such as texts, to engage with patients and encourage them to take control of their health.
The event was part of the Energizing.Health @ SXSW series. A series that encourages entrepreneurs, community advocates, venture capitalists, philanthropists, health organizations, and industries to work together to eliminate systemic barriers to health.