Learn About ConsejoSano

The healthcare system does not work for many patients.

It’s impersonal, inconvenient, unresponsive, and confusing (we would say it’s too confusing even for native English-speakers). The result is that a disproportionate number of people wait too long before seeking medical care, then engage with the healthcare system at a more expensive point than necessary-- if they engage at all.

We're committed to making healthcare work for everyone.

Our team is a multidisciplinary group of doctors, medical providers, engineers, health policy experts, visionaries, engagement specialists, and wellness practitioners from across the globe that believe that the combination of data, behavioral science, and a deep understanding of culture can create enormous value and savings for our clients and their patients, members or employees.

Meet some of our team

Abner Mason

Founder and CEO

Before creating ConsejoSano, Abner was Founder and CEO for the Workplace Wellness Council of Mexico, now the leading corporate wellness company in Mexico. From 2003-2008, Abner was founder and Executive Director of AIDS Responsibility Project, leading efforts to create CONAES and JaBCHA, the first business councils on HIV/AIDS in Mexico and Jamaica.
He previously served as a member of the Presidential Advisory Council on HIV/AIDS (PACHA) where he was Chairman of the International Committee. He was appointed to the Council by President Bush in 2002.
He also spent ten years in the Massachusetts State government, most recently serving as Chief Policy Advisor to Massachusetts Governors´ Paul Cellucci and Jane Swift. Also served as Governor Cellucci's Undersecretary of Transportation and as Deputy General Manager of the Massachusetts Transit Authority.
Before joining state government, Abner worked as an Associate Consultant for Bain & Company. Abner is a graduate of Harvard.

Ahmad Jubran

VP Engineering

Ahmad combines his transformational leadership style, deep engineering skills, strategic product vision and a passion for healthcare, to create innovative solutions to tackle some of the biggest challenges facing our healthcare system today. In his nearly two decades in healthcare technology, Ahmad has held numerous engineering and leadership positions spanning across payers, healthcare startups, and large technology companies.
Prior to joining ConsejoSano, Ahmad was a Senior Consultant in Product Development for InterSystems, a global technology company, leading the planning and development of new products within the corporation’s healthcare exchange group. He was also Director of Applications and Business Intelligence for Boston Medical Center HealthNet Plan, leading the strategic planning and delivery of large-scale health IT initiatives. He also held key leadership positions at Partners Healthcare, Network Health (now Tufts Health Plan) and Molecular (now isobar).
An engineer by education, he began at a young age tinkering with his Commodore 64 and writing code and has been hooked since. He acquired his BS in Computer Engineering from the University of Massachusetts, Dartmouth, where he was a Research Associate leading programming for a U.S. Navy contract utilizing MATLAB.
Growing up on the east coast, Ahmad has spent most of his professional career in Boston and has a passion for traveling the world. Today he lives in Los Angeles. Committed to fitness and health outside of the office, Ahmad does CrossFit, runs and lifts weights.

Ana Vazquez

Clinical Operations Specialist

Ana was part of the first graduating class of Healthcare Administration majors at Anáhuac University in Mexico. She is a passionate volunteer and has coordinated several volunteering experiences before joining the ConsejoSano team. For more than 4 years she took different groups of medical students to offer health services in various states of Mexico, including Puebla, Quintana Roo, Sonora and Mexico State, among others.
One of her biggest interests is wellness. Ana also loves learning new languages and cultural diversity, as well as traveling. She’s fluent in English, Italian and Spanish.
She is looking forward for professional growth and achieving transcendence in the health sector creating impact on innovation, access and quality.

Kate Jenkins

Associate Director of Patient Operations

Kate is an operations-minded writer and manager with a knack for protocol, process, and content.
Prior to joining ConsejoSano, she was the Interim Senior Director of Central Operations at the Foundation for International Medical Relief of Children (FIMRC). She’s also spent time as the Director of Global Operations at First Opinion App (a venture backed telehealth startup), as well as the Executive Director of the Nanubhai Education Foundation, where she had the pleasure of living and working in rural India for two years.
Kate holds an MFA in writing from Columbia University.

Kevin McCarthy

Vice President of Sales

Kevin McCarthy is the Vice President of Sales and Business Development at ConsejoSano. Kevin brings over 20 years of healthcare-focused sales, business development and executive leadership experience to ConsejoSano. Prior to joining ConsejoSano, Kevin spent over 10 years with Wolters Kluwer – UpToDate; the leading Clinical Decision Support solution in the industry. Kevin progressed through many roles including hiring and leading both the USA and Canada Sales teams and was a member of the Executive Leadership team. Additionally, Kevin held previous positions such as Vice President of Sales at Cardinal Health and sales leadership roles at Welch Allyn.

Kevin is experienced in developing go to market strategies for HIT services and solutions, all while building highly skilled and effective teams to support both clients and the organization.

Kevin graduated from the University of Dayton and completed the Wharton School of Business Executive Leadership Program. He currently lives in Chicago with his wife and 3 boys.

Kim Howell

Director of Client Relations

Kim is a dynamic leader who oversees high-volume communications at ConsejoSano. As a Clinical Operations Manager, she strives to deliver top-notch service and prides herself on facilitating conversations that yield results.
Kim studied Communications and Digital Media at Southern New Hampshire University; which compliments her decade of real-world experience leading contact centers, supporting communications, engaging with clients, and improving procedural & technological processes for powerhouse companies such as Liberty Mutual Insurance Group, Bank of America, and Cornell University. Prior to working at ConsejoSano, Kim was the Senior Engagement Manager at telehealth startup, First Opinion.
Personally, Kim lives in the Boston area with her family. She volunteers as the Executive Director of the Coast Guard Family Organization, and has dedicated her time to mentoring, travelling and volunteering throughout the United States, Micronesia, the Philippines and India.

Martha Medina Ulberg

Director of User Experience

Martha is an operations and user experience enthusiast who loves all things project management, technology, engagement, and Human Resources related. Born and raised in Mexico, she’s lived, worked, traveled and studied in more than 10 countries, always dreaming up new and innovative ways to use technology to solve real health opportunities for multicultural populations.
She holds a Masters in International HR Management from the Universitat Politecnica de Catalunya in Spain and a Bachelor of Business Administration from Tecnólogico de Monterrey in Mexico. She is fluent in Spanish and English.
Before joining ConsejoSano, she was an Operations Specialist for GENR Executive Education and a Program Manager for Thunderbird School of Global Management. She also held key global roles in General Electric and Alcoa. Prior to that, she launched her own clothing business in Mexico.

Nicole Cook

Director of Client Relations

Before joining ConsejoSano Nicole worked as an Implementation Director at Epic, the large healthcare software company responsible for over half of the country’s electronic health records. During her 7 years at Epic, Nicole built an immense knowledge of healthcare technology, integration, and project management through her work with dozens of large hospital systems.

Nicole is practiced in managing teams, complex implementations, and loves delighting her clients. She is passionate about creating order out of chaos, innovating, and all things healthcare tech.

Phillip Cardona

Director of Sales and Business Development

Phillip Cardona is the Director of Sales and Business Development at ConsejoSano. He brings 10+ years of healthcare related insights, best practices, & execution to ConsejoSano. Prior to joining ConsejoSano, Phillip was with Change Healthcare, an industry leading healthcare I.T. firm, where he provided strategic guidance in risk adjustment, member engagement, & population health programs to Medicare Advantage, managed Medicaid, and ACA – Commercial health plans. Phillip started his healthcare career with Maxim Healthcare Services and also spent time with Aetna.

Phillip holds an undergraduate degree in Business Management from the University of Arizona and a Master’s in Healthcare Policy & Administration from the University of Southern California. He currently lives in the San Fernando Valley with his wife and 2 boys; Elliott & Brooks.

Rajshri Ravi

Product Manager

Rajshri’s unique talent lies in her breadth of experience. She has envisioned simple and creative solutions for translating user problems into a great product, while managing complex product decisions and trade-offs in a fast-paced environment. Over the last 15 years, she has led a number of products to market with end-to-end execution of full product lifecycle.Her strength is in understanding the customer's business needs and designing products with breakthrough technologies to enrich user experience. As a Six Sigma Black Belt, she has championed Lean thinking and has mentored several teams on ISO, CMMI, and Agile. She is a highly motivated team builder and excels in binding cross-team connections. She likes to think of herself as a bridge between the market and engineering. Her objective for the product roadmap is - increase ROI, reduce cost and save time. She believes quality, commitment and innovation are the cornerstones to excellence. She has been multitasking on a number of healthcare and data analytics projects in her prior experience at Omnicell and Illumina. She has a proven record in improving product sales, customer reference, and end-user adoption goals through collaboration with sales, marketing. Rajshri holds a bachelor's degree in electronics engineering from Bangalore University, India and an MBA from Indiana University, Bloomington. She holds numerous certifications on Software Quality, Process Improvement, Agile best practices and Genomics.

Sunny Nipun

Software Engineer

Sunny is a software engineer specialized in the full stack development of web applications. He has a bachelor’s degree in information technology and a Master’s degree in computer science. Prior to Consejosano, he worked as a senior software engineer for huge service based multinational company called Igate Global Solutions and as a software developer for Deloitte on Tennessee Medicaid project. He is experienced in various web technologies and programming languages.

At Consejosano, Sunny is a part of engineering team where he develops new features for the patient engagement platform.

Vikram Bakhru, M.D.

Chief Operating Officer (COO)

Dr. Vik Bakhru brings a dynamic blend of direct patient care experience and operational expertise to ConsejoSano. Prior to joining ConsejoSano, Vik served as Chief Operating Officer of First Opinion, a venture-backed digital health start-up, and as Chief Medical Officer of Abercrombie & Kent Global Health, a Fortress Investment Group portfolio company that facilitates high quality medical travel. In addition, Vik worked as a Director at New York Presbyterian Hospital.
In 2002, Vik founded the Foundation for International Medical Relief of Children (FIMRC), a non-profit dedicated to improving access to healthcare in underserved areas of the developing world.
Vik earned a Bachelor of Arts in Economics, a Bachelor of Science in Biology and a Doctor of Medicine degree from The George Washington University as part of the Seven-Year Integrated Medical Program. After his undergraduate and medical education in Washington, DC, Vik did residency training in general surgery in Philadelphia and subsequently earned a Master of Business Administration degree in Healthcare Management from The Wharton School of the University of Pennsylvania.
Vik’s professional affiliations include membership in the American College of Surgeons, the American Medical Association and the American Telemedicine Association. As well, Vik is active clinically at UCSF Medical Center and Main Line Health.

Board of Directors

Abner Mason

Founder and CEO

Before creating ConsejoSano, Abner was Founder and CEO for the Workplace Wellness Council of Mexico, now the leading corporate wellness company in Mexico. From 2003-2008, Abner was founder and Executive Director of AIDS Responsibility Project, leading efforts to create CONAES and JaBCHA, the first business councils on HIV/AIDS in Mexico and Jamaica.
He previously served as a member of the Presidential Advisory Council on HIV/AIDS (PACHA) where he was Chairman of the International Committee. He was appointed to the Council by President Bush in 2002.
He also spent ten years in the Massachusetts State government, most recently serving as Chief Policy Advisor to Massachusetts Governors´ Paul Cellucci and Jane Swift. Also served as Governor Cellucci's Undersecretary of Transportation and as Deputy General Manager of the Massachusetts Transit Authority.
Before joining state government, Abner worked as an Associate Consultant for Bain & Company. Abner is a graduate of Harvard.

Alfredo Ratniewski, M.D.

U.S. Medical Advisor

Alfredo has over 34 years of experience educating leaders of Health Plans, IPAs (Independent Physician Associations), Federally Qualified Health Centers, private companies, and other organizations on the importance of language and culture sensitivity for engaging and navigating the Latino population through the U.S. Healthcare System.
He currently serves as Chief Medical Officer for Borrego Community Health Foundation and its 18 federally qualified community health centers in San Diego and Riverside counties, serving a mostly Hispanic population, of which 6 were founded by Alfredo himself and later sold to the Borrego organization. He’s also a professor in the Department of Community and Family Medicine at the University of California in San Diego and is the founder, owner, and Medical Director of Centro Médico Latino.
Alfredo is originally from Mexico where he received his medical degree from the National Autonomous University School of Medicine. Licensed to practice Internal Medicine in the U.S., he’s a member of the California Medical Association, the San Diego County Medical Society, a Fellow of the American College of Physicians, and the American College of International Physicians.

Derek Abruzzese

Senior Vice President and Chief Strategy Officer, Tufts Health Plan

Derek is responsible for the development of enterprise-wide and business line
strategies. He leads Tufts Health Plan’s new business and corporate development
initiatives and works with the senior leadership team to evaluate options and set the company’s strategic priorities. He also oversees the company’s market and competitive
intelligence efforts and is responsible for primary market research.
Derek is also the Managing Director for Tufts Health Ventures. In this role, he leads the
company’s business expansion and diversification efforts, identifying and evaluating
partnership, investment, and acquisition opportunities. In addition, Derek leads
negotiations with senior leaders of potential partners and investment or acquisition
prospects.
Prior to joining Tufts Health Plan in 2004 as director of product strategy, Derek was a
principal with Mercer Management Consulting, now Oliver Wyman, in Washington, D.C.
and Boston, where he consulted to Fortune 500 companies in the energy,
telecommunications and nonprofit industries on strategic and operational issues.
Derek is a board member of the SEED Foundation in Washington, D.C., which opens
and operates public college-preparatory boarding schools for underserved children. He also serves as the president of Reading Youth Hockey in Reading, Mass.
Derek earned a B.A. in economics and mathematics from Yale University.

Lee Shapiro

Managing Partner and co-founder, 7wire Ventures

Lee Shapiro is Managing Partner at 7wire Ventures, an investment firm he co-founded over a decade ago. He is a member of the National Board of Directors of The American Heart Association, serves on the boards of Medidata Solutions, Healthways, and Aptus Health Physicians Interactive Holdings, a Merck subsidiary. He is also active with the 7wire portfolio and serves on the boards of Livongo Health, Ayogo Health, Carebox, Zest Health (Chairman), Modern Teacher (past Chairman) and Education Funding Partners.
As President of Allscripts from 2001 through 2012, his leadership was central to over $4B in mergers, acquisitions and financings. He oversaw the company's strategy, international operations, business development and partnerships, health plan initiatives and entrepreneurial business investments.
He is a member of the Northwestern’s Kellogg Innovation Network Advisory Board, the University of Chicago Innovation Fund Advisory Committee, The Qualcomm Life Advisory Council and is on the advisory board for the Center of Digital Innovation in Health in Beer-Sheva, Israel.
Lee is a member of the Board of Directors of the American Heart Association. He has also served as an officer and director of the Gastrointestinal Research Foundation (GIRF), where he is now on the advisory board. Lee earned his JD degree from The University of Chicago Law School and a BS in Accounting from The University of Illinois
Urbana-Champaign.

Advisors

Albert Arteaga, M.D.

CEO, LaSalle Medical Associates IPA

Albert Arteaga attended college at Andrews University and La Sierra College. Medical school training was received at Universidad LaSalle in Mexico City. Upon graduating in 1976, the following 4 ½ years in internship, a year of mandatory social service, and 2 in northern Mexico.
In 1984, after completing a pediatric residency program at Loma Linda University Medical Center, he and his wife began a solo practice in the city of Fontana. In the following years, as the practice grew, new doctors were added and eventually more locations, resulting in the present number of 4 clinics in the Inland Empire which now average over 100,000 patient visits per year.
LaSalle IPA was formed in 1996 and has grown steadily since. In 2001 the managed care contract for the White Memorial Hospital in Los Angeles was awarded to LaSalle Medical Associates. In 2008 LaSalle expanded into California’s Central Valley.
One of the accomplishments LaSalle Medical Associates feels the most pride in is its participation in the Healthy Families program sponsored by the state and federal governments. LaSalle has championed this program and today nearly 100,000 children have been enrolled by LaSalle.

Antonio Tijerino

President and Executive Director, Hispanic Heritage Foundation

Antonio Tijerino is president and CEO of the Hispanic Heritage Foundation for 14 years. Tijerino has more than 20 years of experience in public affairs and communication. He serves on boards and advisory groups to: Harvard’s Latino Leadership Initiative at the Kennedy School, America’s Promise Alliance, and many others. In addition, he serves on D.C. Mayor Anthony Williams' Commission on Latino Affairs.

Bruce Hebets

CEO, Borrego Health

Bruce Hebets has lead Borrego Health since December 2004 with his vision of ensuring access to affordable and quality healthcare for everyone, regardless of ability to pay. He has a broad background in Program Administration within community health centers, serving in multiple program and administrative roles. Bruce has managed other Federal programs, including a public housing grant and was responsible for salvaging a failing child development screening program.
Bruce Hebets’ innovative product development and marketing strategies underscore his creativity and inner-will to succeed, taking Borrego Health’s annual net revenues from $2.1 million for the fiscal year ending June 30, 2004, to $110 million in 2016. In addition to having a broad range of experience in healthcare management and compliance, having served as Corporate Compliance Officer, Risk Manager and Quality Assurance Program Director, he is familiar with Federal 330 regulations as well as HIPAA and CLIA regulations.
Bruce is skilled in Ambulatory Care Management with knowledge of billing and coding in addition to private practice management. Earlier in his healthcare professional career and as a healthcare product sales manager, he was responsible for proposal preparation and presentation at all levels of state and local government.
Currently, Bruce Hebets works unselfishly and boldly with his team of over 950 health professionals to ensure a stronger health care infrastructure for the state of California by growing the organization in Medically Underserved Areas (MUAs). Bruce has made it the goal of Borrego Health to be “The Provider of Choice and the Employer of Choice” for all Californians seeking comprehensive care and a dignified place to work.

David Kaplan, M.D.

Senior Partner and Global Leader for Clinical Solutions, Mercer

Dr. David Kaplan, MD serves as a Senior Partner and the Global Leader for Clinical Services and Solutions at Mercer. Dr. Kaplan leads Mercer’s health management product development for Asia where he is responsible for the development and launch of health and wellness related products and tools for Mercer Marsh Employee Health and Benefits. He works with large employers across the globe to develop strategies to manage and improve the health of their employees and dependents. He completed his residency at Children’s Hospital of San Francisco and is a board certified Pediatrician.

Elena Rios, M.D.

President and Executive Director, National Hispanic Medical Association

Dr. Rios has been practicing medicine for over 28 years. Dr. Elena serves as President & CEO of the National Hispanic Medical Association, (NHMA), representing Hispanic physicians in the United States. She's also President of NHMA's National Hispanic Health Foundation and serves on the National Hispanic Leadership Agenda, Campaign Against Obesity, Carefirst Blue Cross Blue Shield, Commission to End Health Disparities, and the Nurse Family Partnership Boards of Directors; and the GE Healthcare Developing Health Access Advisory Board and the U.S. Office of Personnel Management Hispanic Hiring Task Force.

Joseph R. Betancourt, M.D., MPH

Director, The Disparities Solutions Center
Senior Scientist, Mongan Institute for Health Policy Center
Associate Professor of Medicine, Harvard Medical School
Director of Multicultural Education, Massachusetts General Hospital

Dr. Joseph Betancourt, MD, MPH, is the founder and director of the Disparities Solutions Center (DSC), Senior Scientist at the Mongan Institute for Health Policy at Massachusetts General Hospital, an Associate Professor of Medicine at Harvard Medical School and a practicing Internal Medicine physician. He is also the founder and leader of Quality Interactions, an industry-leading company that focuses on training in cross-cultural communication for health care professionals. Dr. Betancourt is a nationally and internationally recognized expert in health care disparities and cross-cultural medicine, and has served on several Institute of Medicine Committees on this topic, including the one that produced the landmark report, Unequal Treatment. Dr. Betancourt has secured grants and contracts that have led to over 50 peer-reviewed publications, and advises private industry, government, and not-for-profit health systems on approaches to eliminating racial and ethnic disparities in health care. He sits on the Boston Board of Health; the Board of Trinity Health, a large national health system; and sat on the Board of Neighborhood Health Plan in Boston. He is a 2015 Aspen Institute Health Innovator Fellow.
Dr. Betancourt received his Bachelor of Science from the University of Maryland, his medical degree from Rutgers-New Jersey Medical School, and completed his residency in Internal Medicine at the New York Hospital-Cornell Medical Center. Following residency, he completed The Commonwealth Fund-Harvard University Fellowship in Minority Health Policy, and received his Master’s in Public Health from the Harvard School of Public Health.

Juan Lopera

Vice President, Business Diversity, Tufts Health Plan

Juan is responsible for enterprise-wide efforts to identify and implement strategies to grow Tufts Health Plan's presence in diverse communities, comprising members, providers, brokers, employers, employees and vendors.
Previously, Juan was the company's director of health care services where he led various strategic initiatives, including medical cost management and provider contracting strategy and analytics.
Prior to joining Tufts Health Plan in 2010, Juan held management positions at Blue Cross Blue Shield and Deloitte Consulting.
He serves on the board of directors for The Dimock Center and on the corporate advisory board for the Association of Latino Professionals for America. Juan was also appointed by the Governor Baker administration as a member of the Health Information Technology Council.
Juan earned a B.S. from the School of Management at Boston College.

Larry Leisure

Chairman, ADVI

Experienced managed care executive and strategic investor Larry Leisure is a Co Founder & Managing Director of of the private equity firm, Chicago Pacific Founders and serves as Chairman for the Washington, DC based strategy & advisory firm ADVI. He has over 25 years of experience in the managed care arena as an entrepreneur, venture capitalist, management consultant and health plan executive. He has held senior positions at nationally respected institutions including Kleiner Perkins Caufield & Byers, UnitedHealth Group, Kaiser Permanente, Accenture, Price Waterhouse and Towers Watson

Margaret Laws

President & CEO, HopeLab

Margaret has distinguished herself as a catalytic leader in health care, forging cross-sector partnerships that drive positive social impact. At HopeLab Margaret leads a multidisciplinary team combining behavioral science, user-centered design and partnerships with innovative companies to create technologies and products that help people thrive. She is passionate about bringing together government, nonprofit and private-sector stakeholders interested in advancing the role technology can play in supporting and improving health and well-being, with a particular focus on improving care and outcomes for underserved populations.
Prior to HopeLab, Margaret spent 17 years at the California HealthCare Foundation in a number of roles, including Director of Public Financing and Policy and Director of the Innovations for the Underserved program. She also founded the CHCF Health Innovation Fund, a mission-focused fund investing in companies that improve access to and lower costs of healthcare. The Fund, launched in 2010, has now made investments in eleven early stage healthcare technology and services companies.
Prior to CHCF, Margaret served as a consultant and manager with Accenture, where she worked in both the government and health care strategy practices consulting to state health and human service agencies and healthcare payer and provider organizations. Margaret has also worked as a consultant with the Francois Xavier Bagnoud Center for Health and Human Rights at the Harvard School of Public Health, and for the International HIV/AIDS Alliance, providing technical assistance for nonprofits in developing countries. Earlier professional positions include consultant for the World Health Organization’s Global Programme on AIDS and caseworker and analyst for the Commonwealth of MA Department of Public Welfare.
Margaret holds a Master’s degree in Public Policy from Harvard University’s John F. Kennedy School of Government and an A.B. in English Literature from Princeton University. She is a lecturer in management at the Stanford University Graduate School of Business. Margaret serves on the boards of the Health Initiative of the Americas, Health Leads and Project Glimmer and as an adviser to Omidyar Network, Peer Health Exchange, the Acumen US Fund, and a number of early stage health care services and technology companies.

Molly Joel Coye, M.D.

Executive in Residence, AVIA

Dr. Molly Joel Coye is Executive in Residence at AVIA, the network of delivery systems leading healthcare transformation through digital solutions, and a member of the board of directors of Aetna, Inc. She is a member of the National Academy of Medicine, former Chief Innovation Officer for UCLA Health, and the founder and CEO of HealthTech. Her previous board roles have included the AHA, American Telemedicine Association, American Public Health Association, PATH, and the China Medical Board. She has also served as New Jersey’s Commissioner of Health, California’s Director of the Department of Health Services, and Head of the Division of Public Health Practice at the Johns Hopkins School of Hygiene. Dr. Coye chairs the Industry Council for ConsejoSano.

Our Partners